bye bye
discharge
stains

hello
confidence

fun
lovin'

trans
inclusive

scent
&
moisture
wicking

Our Best Seller

Get a party in your gusset!

We are lucky to be women. We are fierce, powerful and resilient.

Dropping your dacks and seeing stains and wet patches before you've even had your morning cuppa is not a vibe.

Look down and feel GOOD with our colourful gusset instead.

Say goodbye to panty liners and say hello to Luckies.

Our hidden layers of merino fabric zap moisture and scent unleashing all day confidence.

What's the pocket for? Neatly fit your tampons so you're set for a flow day, or if you're out on the prowl a condom will fit perfectly too.

You do you, just be ready for anything.

From the Founder

"Fuck any insecurity that dampens your day.

I made Luckies for women like you who are sick of the poor design we've been fed since the beginning of time.

When women design stuff, it just works!"

What Luckies customers are saying...

★★★★★

Totally ruined me for all other undies.

I’m going to keep investing in these until I grow a nice
stash. One is definitely not enough. I highly recommend them for anyone needing
a bit more from their undies than a single ply! The colours are a joy and the
experience wearing them is priceless.

Shaz (Brief Moment)
CAUFIELD NORTH, VIC
★★★★★

My Luckies arrived today and I’m thrilled with them. They’re
so soft and the design fits perfectly; that waistband is very clever and the
pocket’s a stroke of genius!

It was super fun opening the parcel too and reading my
little affirmation pill – I feel like Luckies has not only got my bottom but
also has my back

Wonderfully inclusive, proudly feminine brand

10/10 will buy more!

Melissa (High Hopes)
MERMAID WATERS, QLD
★★★★★

I absolutely love the design, comfort and your innovation.

Sizing is perfect, seamless finish with a wonderful tuck
around my belly. thank you.

Ozlem (High Hopes)
KELLYVILLE,NSW
★★★★★

Excellent quality! And super comfy, too. The fabrics are
well made as well as cute. :)

Sumara (Brief Moment and High Hopes)
WOODSTOCK, NSW
★★★★★

These knickers are so bloody comfy.

The fabric is soft, feel luxurious and they’re a true to
size fit.

Sandra (Brief Moment)
WINSTON HILLS, NSW
★★★★★

These knickers are so bloody comfy.

The fabric is soft, feel luxurious and they’re a true to
size fit.

Sandra (Brief Moment)
WINSTON HILLS, NSW
★★★★★

I love these. I bought a second pair as I did not want to
wait for my others to be washed. As soon as I can I will buy more. A fantastic product.

Amanda (High Hopes)
NAROOMA, NSW
★★★★★

Love them so much that I don’t want to wear them because it
means I won’t get to wear them the next day. Ha!

They are the comfiest knickers I’ve ever owned!

Shelley (High Hopes)
KIAMA, NSW
★★★★★

Easily the most comfortable undies I’ve ever worn.

I got 2 sizes – one size for everyday wear, plus a smaller
one for “tucking” when I’m wearing corporate dresses for work purposes.

I LOVE that pocket too! Great idea with soooooo many uses
for us girls of all backgrounds too.

Kate (Transcend)
SYDNEY, NSW

As seen in